The first physical contact with a Mederi isn't with the watch. It's with the box. That's why we designed Auret's packaging with the same rigor we design the movement: every material answers a clear function, and nothing is there for decoration.
The box is lined in dark navy, the brand's primary colour, with the concentric arch pattern embossed into two of its corners — the same graphic language that appears in the dial's guilloché, extended onto a different surface. Inside the lid, the monogram in silver: the R that draws a twelve, a quiet signature from the bench.
Inside, the watch rests on a navy velvet cushion, clasped and ready to wear — not to be unpacked with instructions. Around it, a fabric pouch carrying the same monogram closes the gesture: it isn't just transport, it's a continuation of the experience.
None of this is incidental. Every packaging detail aims to communicate, from the first second, the same thing the watch does: precision, care and permanence. Opening the box shouldn't feel like the end of a purchase. It should feel like the beginning of a relationship with time.
Auret's packaging is the first physical experience with the brand.