We don't measure time,we honour it.

A watch to recognise what you have lived and to accompany you in what you choose to live.

AURET gives shape to a deeply human view of time. Conceived in Colombia, with a Swiss heart.

Mederi — AURET's first collection

A way of understanding time as experience. Its name comes from the Latin mederi, “to heal”. Caring for life is also a way of honouring time.

Permanence

The time that transcends

As featured in

Origin · Horizon · Permanence

Not just three colours: three ways of contemplating time.

A visual representation of time

Details: how the idea becomes design.

Mederi's architecture isn't aesthetic: it's symbolic. Every shape, every texture and every gradient exists to translate an idea into a watch.

Mederi comes in three models that share the same DNA but differ in how they read time emotionally. This collection describes a way of living. First you decide, then you explore and, finally, you leave something that remains.

01 — The dial

The metaphor of life

The centre of the dial stands for the present: the point where everything begins.

From there, the wave guilloché spreads outward. Each wave is a second that is born, changes and fades into the future.

The concentric layers recall the experiences we gather as we move forward.

And the light is at its brightest in the present, before opening onto the unknown.

02 — The case

An architecture around time

The case carries the dial's logic on through an architecture of concentric layers that gives the whole its depth.

Its construction, and the bezel's, are inspired by the number 12, one of AURET's founding codes.

Twelve sides shape the bezel and tie case and dial into one visual language: a vibration around the central instant.

03 — Ergonomics

Beyond what you see

Mederi carries its architecture beyond what you see.

The lugs slope gently toward the wrist, and their curved strap insertion closes the gap between case and strap for one continuous line.

Every decision aims for the piece to settle naturally on the wrist.

In Mederi, precision also lies in what stays invisible.

04 — The rotor

A connection with Colombia

AURET joins two sensibilities that complete each other. Colombia brings origin, humanity and a deeply emotional view of time. Switzerland brings watchmaking tradition, precision and technical discipline. Together they make a singular signature: Swiss Made. Colombian Soul.

The coffee flower on the rotor turns that connection into a visible sign of origin. It isn't an ornamental gesture, but a way of bringing identity inside the movement itself.

05 — The movement

With a Swiss heart

Behind the philosophy there is a mechanical construction able to bring it to life.

Mederi houses an automatic Sellita SW260 D4, with a 41-hour power reserve and hours, minutes and small seconds.

The calibre is finished with rhodium-treated components, heat-blued screws, Côtes de Genève on the bridges, perlage on the mainplate and brushed wheels.

AURET's own rotor, inspired by the Colombian coffee flower, ties Swiss precision to the maison's origin.

The origin

Time was never just time.

For years, my life has unfolded between two worlds. In one, time is measured in opportunities, decisions and moments that cannot always wait. In the other, time is expressed through gears, proportions and mechanisms made to endure.

I am a doctor. I am a collector. And for a long time I wondered what could exist at the point where those two worlds meet. AURET was born from that question.

I didn't want to create a watch to tell us how much time we have. I wanted to create something that would remind us what it means to have it.

I believe in things made with intention. In details that need no explanation. In beauty that doesn't seek attention, but endures.

Astor Aguirre

Founder of AURET

Keep reading→

The AURET Circle

Coming soon.

12 people. 12 disciplines. 12 ways of understanding time.

A conversation about what we create, keep and share with the time we have.

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Mederi

AURET doesn't measure seconds: it honours moments.

Mederi is the first collection from a watchmaking house that wants to turn time into a human, precise and memorable experience. Because a watch isn't there to count the hours, but to remind you what they are worth.