We don't measure time, we honour it.
Auret is born in Colombia, with a Swiss heart, from an intimate relationship with the fragility of time. In the life of Astor Aguirre, our founder, devoted for years to oncology, every minute carried a different weight: days that teach the value of a “we can still”, others that recall the strength of silence. From that border between life and hope, Auret emerges: not from design, but from humanity.
Astor Aguirre
Founder of Auret
Medicine taught me the true value of time.
- Origin
- Colombia · Switzerland
- Collection
- Mederi, the first
- Movement
- Sellita SW260 D4
- Available from
- August 13, 2026
- Symbol
- The twelve — origin and balance
Five forces hold up everything we do.
They are not decorative principles: they are how we turn a philosophy into form, and an idea into a watch.
Now is the only time we truly inhabit.
Nothing exists without meaning.
Time doesn't run: it expands.
Technique only has value when it accompanies life.
What we do with our time remains in others.