Before founding Auret, Astor Aguirre spent years practising medicine, devoted to oncology. It isn't a biographical footnote — it's the real origin of this brand. "As a doctor, I learned that time isn't a measurement," he says. "It's a privilege."
Every day in that work meant living alongside stories that teach the value of a 'we still can', and others that recall the strength of silence. They're the moments most of us take for granted — one more minute, one more conversation, one more chance — until they stop being guaranteed.
Auret was born from that reflection, not from a wish to make another watch. It was born from turning a way of understanding life into an object capable of accompanying it: a piece inspired by respect for the present, by quiet precision, and by the beauty of what endures beyond us.
That's why the name doesn't reach for an elegant sound — it reaches for an idea. It's built from Aguirre, its founder; from the concept of aura, that quiet presence that remains; and from the art of making objects capable of outlasting time. Understanding time as something not to be spent, but honoured: that, at its core, is Auret's entire philosophy.
Medicine taught me the true value of time.